Archive for February 22nd, 2012

Video: DFS launches ‘emotional’ ad as it moves away from price-led campaigns

DFS, one of the biggest spenders in advertising, has launched a new TV ad that represents a major shift away from its usual price-led campaigns.

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Wickes like-for-likes hit as kitchens and bathrooms sales decline

Travis Perkins’ retail arm, which largely comprises Wickes, experienced a like-for-like decline of 1.4% last year as it was hit by a fall off in demand in kitchens and bathrooms.

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